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BCCI media rights: Viacom18 bags TV and digital rights for next five years | Cricket News

insidetrack IndiaAugust 31, 2023

552 2 minutes read

The BCCI media rights auction for the 2023-2028 cycle took place on Thursday and Viacom18, a joint venture between Paramount Global and Reliance Industries, won the digital rights for India’s home cricket matches for the 2023-2028 cycle.
The auction was conducted in Mumbai, with three companies bidding for the rights: Disney Star, Sony Sports, and Viacom18.
Viacom18’s win is a major coup for the company, which has been looking to expand its sports portfolio.
The digital rights for India’s home cricket matches are one of the most valuable media rights in the world, and Viacom18’s acquisition of these rights will give it a major boost in terms of viewership and revenue.Most Read
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Disney Star had bagged the rights in 2018 for Rs 6,138 crore (Rs 60 crore per match). That valuation has now reached Rs 5,966.4 crore for the five-year cycle – at Rs 67.8 crore per match.
“Congratulations @viacom18 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to capture the imagination of cricket fans,” BCCI secretary Jay Shah wrote on X.
“Also a big thank you to @starindia and @DisneyPlusHS for your support over the years. You played a key role in making India Cricket reach its fans across the globe,” he added.

Congratulations @viacom18 🤝 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to…
— Jay Shah (@JayShah) August 31, 2023
Viacom18’s acquisition of the digital rights for India’s home cricket matches is a major win for the company.

insidetrack IndiaAugust 31, 2023

552 2 minutes read

insidetrack India

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