High ticket prices to be blamed for Bollywood’s failure, says Tigmanshu Dhulia: ‘Re-releases have worked because of cheap ticket price’ | Bollywood News

The Hindi film industry has been going through a rough patch for many months now. This year, Chhaava has been the only big hit and it looks like the ratio between the hits and the flops is only widening. On the other hand, the south film industry, despite their fails, has been able to churn out more hits than the Hindi film industry and director Tigmanshu Dhulia believes that the reason behind south’s success is the cap on ticket prices, which does not ex in the Hindi film industry.
In a chat with ANI, Tigmanshu said that the south film industry is also doing better because the corporates haven’t invaded their working culture. “South is still good because corporates haven’t entered there. They have made a place in OTT, not much in feature films. There are only old producers there, vahan dosti yaari mein hi kaam hota hai (they work within friends),” he said.
He then shared that the steep ticket prices of new Hindi films discourages the audience to visit theatres but that isn’t the case with south films, as there is a cap on ticket prices. He added that the re-released Hindi films have been doing well because of the cheaper ticket prices, and that is also the reason why there cinemas are packed on ‘National Cinema Day’ as tickets just cost Rs 100 on that day. “The average capacity of South theatres is 75% but 25% in Hindi, because there is a cap on ticket rates there. You can keep whatever price here. The ticket prices are so high, who will go to watch any film? Traffic is increasing in every city, so people think to skip. When it’s Cinema Day and ticket prices are slashed to Rs 100, every theatre is full. Films that worked was only because of cheaper ticket prices, including Tumbbad, Sanam Teri Kasam, and Rockstar. These were flops when originally released,” he expressed.
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Tigmanshu continued, “Greed is the reason behind it, of course. They are not selling the film’s ticket rate, they are selling the parking, popcorn, tacos and samosa ticket, and films come like an after thought. Their whole money is on the real estate where a particular multiplex has been made. They are showing it on giant TV screens, this is not how film screens are supposed to be. Go and experience it in a single screen.”