Dubai builder, who’s making a Rs 4,000 crore building in Shah Rukh Khan’s name, reveals why he signed Kartik Aaryan: ‘If you compare him with rest of Bollywood…’ | Bollywood News

Movie stars become so much more than just that after reaching a certain level of fame. Brands approach actors to endorse their products because they try to sell an idea of success, which the stars are the embodiment of. The CEO and founder of Danube Group, Rizwan Sajan, once explained exactly that, using the example of actor Kartik Aaryan. He revealed the reason behind working with the Shehzada star and why he is perfect for their brand.
While talking to podcast host Raj Shamani, Sajan discussed his beginnings as an entrepreneur, his massive empire and the marketing techniques that he uses to stay ahead of the competition. While explaining their previous campaign, Sajan said, “We are starting a new campaign with Kartik Aaryan. We chose Kartik because he is an established star, and he is still growing at a very fast pace. ”
ALSO READ: Rattled Rajinikanth left film set after Dharmendra slapped a real tiger: ‘He slapped and left, I have to shoot with it’
He lauded Kartik for being an extremely hard-working individual and said, “I like Kartik, and if you compare him to other Bollywood stars, whenever he is signed to a film, he works so hard during the promotions. I have never seen anyone work this hard during a film’s promotions. Take the example of Bhool Bhulaiya; he went to promote that film in every city and village he could find, and that is why it could compete with other big films that were launched at the same time.”
Sajan’s ties with the King of Bollywood
The real estate mogul recently announced during a massive event that his company is going to build a massive commercial building in Dubai which will be named after Shah Rukh Khan. Called the Shahrukhz, it will feature a statue of the star in front of it and will have a total built-up area of 1 million square feet. Loaded with 40+ amenities, including a club and a helipad, the total property is going to be worth Rs 4,000 crore.
Actor Kartik Aaryan, on the other hand, will next be seen in the film Tu Meri Mai Teri Mai Tera Tu Meri. The film is being helmed Sameer Vidwans and will also feature Ananya Panday, Neena Gupta, Jackie Shroff, Tiku Talsania, Ishita Dutta and Arjan Panwar.