‘I have no money’: Forbes 30 Under 30 founder Sofia Panwar on ‘embarrassment’ of financial collapse
A UK-based entrepreneur who once built a successful 7-figure business now claims to have “no money”. Sofia Panwar opened up about the “shame” and “embarrassment” of going from financial stability to relying on government aid in an Instagram video.Sofia Panwar founded Unndr, a lingerie subscription service, in 2021. (Instagram/@sofiapanwar)Lawyer-turned-entrepreneur Sofia Panwar founded Unndr, a lingerie subscription service, in 2021. Last year, she and her co-founder featured on the Forbes 30 under 30 L Europe for Retail and E-commerce. According to her LinkedIn profile, Panwar was associated with the brand till July 2026.In her Instagram video last week, she claimed that liquidating the company left her with little money. Walking to a mandatory Universal Credit appointment, the London-based entrepreneur addressed the “shame, embarrassment” and isolation of watching her financial standing collapse.“I have no money”“I’m on my way to my Universal Credit meeting. Yes, this is after Forbes. This is after building a 7-figure business,” she said in the video. “This is after all of that, because my business left me with nothing… I have no money.”“A few years ago, I was building a 7-figure business. Today, I’m walking to my Universal Credit appointment after liquidating that same business,” the London-based entrepreneur added in the caption.(Also read:
