‘YouTube vlog pays three times more than film, TV work combined’: Parmeet Sethi decodes economics, says they’ll earn premium ‘throughout life’ | Bollywood News

Archana Puran Singh, who first went viral during the COVID-19 pandemic for her candid Instagram videos, later ventured into YouTube vlogging. Her daily series, AAAP Ka Parivaar, offers an intimate glimpse into her real life with husband Parmeet Sethi and their sons, Ayushmaan and Aaryaman Sethi. The family shares everyday moments, from casual updates to fun activities like sampling food from different restaurants and rating them together. The content has struck a chord with audiences — Archana’s channel has already garnered over 991,000 subscribers, with viewers drawn to the family’s warmth and humour. Farah Khan and Bharti Singh are other YouTube creators who often talk about how profitable vlogging is. Farah earlier commented that vlogging is more lucrative than filmmaking, with far less hassle. Farah’s vlog, that she runs with her cook Dilip, has 2.38 million subscribers.
Recently, in a conversation with Pinkvilla, Parmeet Sethi revealed that their YouTube venture has not only been creatively fulfilling but could also be far more lucrative than their traditional work in films and television. “If we decide to make this our full-time career, it’ll pay us at least three times more than what films and television together pay us,” he said, while acknowledging that vlogging comes with its own set of challenges.
Parmeet also shared his thoughts on the changing entertainment landscape. “OTT platforms are trying to replace television, and to do that, they are lowering their standards,” he said candidly. “This doesn’t make me happy — though there are a few exceptions.”
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When asked if he believes the era of television might be nearing its end, Parmeet replied, “There are chances television could fade out, except for news and live sports.” He noted, however, that even those categories are now being covered OTT platforms.
Reflecting on the current digital shift, Parmeet called it “the era of vlogging.” He explained, “This kind of entertainment is very personal and democratic. It’s real life — not something produced or scripted. A lot of people are gravitating towards that.”
He added, “I heard somewhere that 90% of people turn to YouTube for entertainment, and the remaining 10% includes all television and OTT platforms combined.”
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Speaking about their family vlog, Parmeet said, “I am very happy we started vlogging at a time when it’s gaining so much traction. Right now, it just exs — but it’s going to get much bigger with time.” Citing an example, he added, “Even Aamir Khan released a film on YouTube.”
Comparing YouTube to a lifelong investment, Parmeet remarked, “We are like a life insurance company — YouTube keeps paying us the premium throughout our lives.”
He acknowledged that vlogging could easily become a full-time profession for many creators, though it comes at a personal cost. “I don’t want to commit that much because I also want to live my life. But if we did make it an everyday thing, it would earn us three times more than what films and television pay us collectively,” he said.
However, Parmeet also pointed out the emotional toll of putting one’s life on display. “You’re offering your entire life for people to see — and that’s not everyone’s cup of tea. You need to be shameless, careless, and fearless to do something like that. People’s reactions can start affecting you.”