Sara Ali Khan’s Africa Themed ‘Filmfare’ Shoot is in Bad Taste and Simply Racist

If the latest Filmfare magazine cover shoot featuring Bollywood’s latest star-kid Sara Ali Khan and a Masai tribesman in full traditional costume made you furrow your brows and ask “Why though?”, you are not alone.

While Indians are the first to scream ‘racism’ when on the receiving end of it we can be disturbingly thick-skinned when it comes to recognising it in ourselves. Our racist mentalities can perhaps be best observed in Bollywood films that have continuously displayed an obsession with fair skin.

And for further proof of this depraved denial of our own racism, here’s another look at the frankly bizarre and racist photoshoot that Filmfare did with sara Ali Khan.

The images were released by Filmare and also shared by Khan herself on social media. But the first Filmfare cover of the star-kid may not have gone quite as planned. As soon as the images appeared, people started noting the complete redundancy of the man accompanying the actor in some of the photos.

The shoot was done in Kenya and keeping true to the local favour, the photographer Rohan Shrestha made some local Masai tribesmen and women participate in it too.