Indians interacted with Alexa 68 per cent more in 2021 compared to 2020: Amazon

The interaction of Indians with Alexa devices grew 68 per cent in 2021 as compared to 2020, with 50 per cent customers coming from non-metro cities, said Amazon in a press release. Amazon India is celebrating the fourth anniversary of Alexa in India. In the last 4 years, millions of Indian customers have used the Alexa voice service in English, Hindi and Hinglish on Echo range of devices, Fire TV, Amazon shopping app for Android, and Alexa built-in devices other brands.
As many as 1.7 lakh questions were answered Alexa daily related to sports, movie dialogues, word definitions, tough math problems, weather, and the latest stock market updates, according to Amazon. Interestingly, during March-April 2021, customers asked 11,500 questions every day about COVID, health and wellness related topics.
Indian customers played more than 21.6 lakh songs every day, genre such as kids, devotional and regional language were prominent in the top 20 songs. Further, Alexa responded to over 2.6 lakh requests for controlling smart home appliances every day. The Alexa smart home selection increased 72 per cent yoy with new products from brands like Xiaomi, OnePlus, Hindware, and Atomberg.

Customers also loved starting and concluding their days with Alexa, they wished “Alexa, good morning” and “Alexa, good night” 11,520 times every day. The company highlighted that in 2021, Alexa became more accurate in understanding user queries and reduced Automatic Speech Recognition errors 25 per cent.
The team claims to drive initiatives towards algorithmic improvement of Alexa’s understanding of English and Hindi, leading to 27 per cent improvement in Alexa’s Natural Language Understanding. This was possible “using machine learning and artificial intelligence techniques to help Alexa understand different ways in which customers can ask for the same information,” the company noted.
In 2021, Amazon launched a fresh line-up of devices such as All-New Echo Show 10, Echo Show 8 (2nd Gen), Echo Show 5 (2nd Gen), Fire TV Cube and Fire TV Stick 4K Max with Alexa Voice Remote.