Javed Akhtar calls Boycott Bollywood trends ‘a passing phase’

Lyric-screenwriter Javed Akhtar has opened up about the ongoing cancel culture and boycott trends currently plaguing Bollywood. The veteran lyric walked the red carpet of Filmfare Awards 2022 with his wife Shabana Azmi and said that these trends were just a ‘passing phase’.
Akhtar was quoted saying, “It is a passing phase. It is very evident that it doesn’t work. If the film is good and is appreciated the audience, it will work. If it is not good and not appreciated the audience, it won’t work. I don’t think this kind of announcement of cancel culture and boycott works at all.”
The Hindi film industry in particular is facing a backlash from the public as they are boycotting both films and the celebrities. Recently, Aamir Khan’s film Laal Singh Chaddha was partially impacted these social media trends. Similarly, Akshay Kumar’s Raksha Bandhan and Vijay Deverakonda’s Liger, which were expected to perform well at the box office, failed, again in part due to these social media trends. 

Many Bollywood actors have talked about the current situation. Recently, actor Swara Bhasker in an interview with Zoom said, “I don’t know how much boycott trends actually affect the business. This boycott business is hyped up, it’s a small group of people who are driven a certain agenda. They are hatemongers, they hate Bollywood, they want to destroy Bollywood, and are spreading malicious nonsense lies about Bollywood…And I think they are earning from it…We’ve enough evidence to prove that most of these are paid trends. There are also people who used Sushant’s tragedy for their own personal agendas and benefit.”