Shahid Kapoor on Jersey’s dull box office run: ‘Need to understand how audience feel post Covid’

Actor Shahid Kapoor says the disappointing box office performance of his last release Jersey has taught him a lot, especially about the viewing pattern of the audience post the coronavirus pandemic.
Kapoor’s cricket drama Jersey released theatrically on April 22 after multiple delays due to COVID-19, and even though the actor earned acclaim for his performance as a former cricketer trying to reclaim his past glory for his son, the film had an underwhelming run at the ticket window.

Asked if he was disappointed with the performance of Jersey, Shahid said: “Not at all”. The Kabir Singh star, who was attending the IIFA Rocks ceremony here at Yas Island Etihad Arena, said Jersey will always be “close to my heart”.
“Jersey received a lot of love. But there’s a lot for all of us to learn right now. It’s been two years since Covid and we need to understand how the audience feels. It’s time for all of us to learn. Jersey will always be close to my heart, it has taught me that anything can happen in life,” Shahid said.

“Jersey, the Hindi remake of the 2019 Telugu blockbuster of the same name, also starred Mrunal Thakur and Pankaj Kapur. Directed Gowtham Tinnanuri, the film was produced Allu Aravind, Dil Raju and Aman Gill.
Up next, Shahid would be seen in filmmaker Ali Abbas Zafar’s untitled action film and Prime Video series Farzi, helmed director duo Raj Nidimoru and Krishna DK.
At the IIFA awards evening on Saturday, Shahid will give a special tribute to music composer Bappi Lahiri, who passed away in February.