Technology

Subscriptions on Apple devices will now auto-renew even after price increase

Apple has informed developers about a new subscription feature that will allow customers to be charged automatically, even when the app’s subscription price goes up. This will mark a big change from how the auto-renewable subscriptions feature works currently, where subscribers must opt-in for the increased price.
The subscription doesn’t renew at the next billing period for subscribers who didn’t opt-in for the new price. According to Apple, this had led to some services being unintentionally interrupted for users and forcing them to take steps to re-subscribe to the app.
With this update, subscriptions will auto-renew even after a price increase. But of course, this will only happen under specific conditions with advanced user notice. This will allow developers to increase the price of an auto-renewable subscription without the user having to face interrupted services or them having to take specific actions to resubscribe.

But this feature will only apply if that price increase doesn’t occur more than once a year. Also, the new price shouldn’t exceed the older price more than $5 or 50 per cent of the monthly subscription price, or $50 or 50 per cent of the annual subscription price. It should also be permissible local law.
In the case of such a price increase, Apple will notify users of an increase in advance with email, push notification, and a message within the app. The company will also notify users about how they can view, manage and cancel these subscriptions.
For all price increases that don’t meet the conditions mentioned above such as those that exceed the limit or occur in territories where the law requires it, subscribers must opt-in before the new price increase is applied. If they don’t, the subscription won’t be renewed during the next billing period.

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