‘Want a bride?’ Shaadi.com’s Anupam Mittal asks Zepto’s 22-year-old CEO. See response | Trending

insidetrack IndiaNovember 27, 2024

503 1 minute read

Nov 27, 2024 02:26 PM The collaboration between Shaadi.com and Zepto features witty ads, prompting other brands also to join the banter. A brand collab between Shaadi.com and Zepto this wedding season is viral, promoting several other brands to join in in the banter. The Zepto and Shaadi.com collab comes amid the wedding season in India. (LinkedIn/Anupam Mittal ) It all began with the photo of a hoarding which had ads for both Shaadi.com and Zepto. The Zepto ad, which also included the branding for ethnic wear brand Manyavar, had the text: “Manyavar chahiye? (Want Manyavar?)”, implying the quick-commerce platform’s promotion to deliver ethnic wear in 10 minutes. On the right of the Zepto ad was the Shaadi.com creative which was made to appear like it was made it response to the Zepto ad. “Var chahiye (want a groom)? Will take more than 10 minutes,” it said. As the ad caught the internet’s attention, the founders of the matrimonial platform and the quick-commerce platform engaged in some banter on LinkedIn. Shaadi.com founder and CEO Anupam Mittal tagged his 22-year-old Zepto counterpart Aadit Palicha. “Vadhu chahiye (Want a bride)?” he asked Palicha. The Gen Z entrepreneur responded light-heartedly, saying he was married to his company. Mittal jokingly asks him why he was inviting trouble, to which Palicha said they could take the chat offline as his mother was on LinkedIn. Aadit Palicha has a net worth is ₹4,300 crore (512 million USD), according to Hurun Rich L 2024. (Also Read: Zepto calls Bengaluru woman ‘cutie’ in bizarre phone notification, sparks outrage) More brands chime inOther brands that joined the banter included Faasos and CashKaro. Get Latest Updates on… See more News / Trending / ‘Want a bride?’ Shaadi.com’s Anupam Mittal asks Zepto’s 22-year-old CEO. See response

insidetrack IndiaNovember 27, 2024

503 1 minute read

insidetrack India

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