Los Angeles fashion label ls saree as ‘draped maxi dress’, sells it for ₹26,000. Internet is furious

A California fashion brand is facing severe online backlash after mislabeling a saree on its website. Upon uncovering the ling, a Threads user pointed out that the label described a traditional saree while stripping away its cultural context. Despite incorporating dinct features like wa pleats and a shoulder pallu, the item was marketed as a gown. Responding to the post, social media users slammed the practice of renaming heritage clothing for Western consumers.A saree led as a “maxi dress” on an American fashion label’s website. (Screengrab)“JW PEI brand is an example of how cultural appropriation can happen even within 2 marginalized communities’ members, especially in the diaspora,” a Threads user wrote.Also Read: